car shopping on-line rant »
Netheads who have been buying automobiles on-line to avoid getting hosed by the dealer were right. The dealer didn’t hose them. The online site did instead.
CNW Marketing/Research released a study this week, showing that on average, consumers paid $888.00 more for their online vehicle purchase than they would have paid at a scruffy, bricks and mortar dealer.
Perhaps consumers are willing to pay a premium just to avoid the misery of being pounced on by a nicotine stained, coffee soaked car salesman, bullied around the lot, jammed into a crap vehicle that you really don’t need, then forced to endure a brutal and humiliating negotiating session in a smelly, windowless office decorated in the same cheerful style as a KGB torture chamber. All the while listening to the polyester-clad salesman tell you he really likes you and wants you to have this vehicle, his wife drives one just like it (and she loves it) and you’d be throwing your money away if you didn’t buy the extended warranty/undercoating/paint protection package.
When the online vehicle sales sites come up with online mechanics, I’m theirs.
Copyright Gibbleguts.com
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