car shopping on-line rant
Monday, May 28th, 2007
Netheads who have been buying automobiles on-line to avoid getting hosed by the dealer were right. The dealer didn’t hose them. The online site did instead.
CNW Marketing/Research released a study this week, showing that on average, consumers paid $888.00 more for their online vehicle purchase than they would have paid at a scruffy, bricks and mortar dealer.
Perhaps consumers are willing to pay a premium just to avoid the misery of being pounced on by a nicotine stained, coffee soaked car salesman, bullied around the lot, jammed into a crap vehicle that you really don’t need,
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